I'm Roman Toilolo. I'm 21, I grew up an athlete, and I've spent the last few years learning one thing in a lot of hard ways: how to make a business grow. Here's how I got here.
At 18 I was a college athlete just trying to make money. I was sitting in a McDonald's filling out an application when a man walked up to me. He owned a private security company, and he asked if I wanted work.
I worked with him until I was 19. He took me to Los Angeles and taught me the things school doesn't — how to communicate, how to market, how to actually talk to people about business. That was my first real education, and it stuck.
From there I got into life insurance — an independent agent selling through more than ten different companies. My first month I did three deals and made $5,000. The next three months were $10,000 months.
But I was also a full-time student and a full-time athlete, and the cold calling and telemarketing drained me mentally. So I made a call: I put it down and focused on school and sports, studying business marketing. Walking away taught me as much as the money did.
Then I got injured in my sport. On top of that I had no money, so as soon as I could, I took warehouse work — any shift that was open.
I knew that wasn't where I was supposed to be. Late at night after shifts, I researched real estate strategies until I found wholesaling. I didn't have a plan B. I just refused to settle.
On February 4th, 2025, I closed my first wholesale deal — $61,000 in commissions, escrow closed on the 28th. That number changed what I believed was possible.
I poured it right back into marketing, ads, and my schooling, and went all in. By the end of the year I'd made over $160,000 wholesaling. I'd figured out how to generate deals — which is really just marketing under a different name.
The reward is nice. The reason I keep going is the work.
Wholesaling paid, but the deals were inconsistent and the industry had too much drama. I knew it wasn't what I'd do forever. What I really had was a skill: I could get anyone customers.
So I went back to my first mentor and offered to market his private security company — the one that started as word-of-mouth. We turned it into a brand that lands high-profile clients, from recording artists to national social creators. That's when it clicked: fixing growth for service businesses is the thing I'm meant to do.
Today I build websites, run the ads, and set up the systems that turn service businesses into booked-out ones — security, solar, transport, construction, coaching, and more.
“Build on yourself every single day. Not winning looks like doing nothing with the hours you're given. As long as you keep going, you win.”
The rule I run my life on.
A private security owner offers me work at a McDonald's. LA, sales, and my first real business education.
Independent agent across 10+ carriers. $5k first month, then $10k months — and the limits of cold calling.
Injury, warehouse shifts, and late-night research into real estate. Refusing to settle.
My first wholesale deal closes. I reinvest everything into marketing and go all in.
Over $160,000 wholesaling — and the realization that my real skill is generating customers.
Fixing growth for service businesses full-time. Building on myself every day.
Athlete. Marketer. Builder. Los Angeles-based, working with service businesses anywhere. If you've got a business that deserves to be busier, we should talk.
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